Video analysis - The script

The script are a pop/rock band first formed in Dublin in 2001 and are still very present on the music scene. The band is made up of three members; Danny O'Donoghue the lead singer, Mark Sheehan the guitarist and Glen Power the drummer.  It wasn't until years later the band was signed to Sony label group and in 2008 they released their self titled debut album. The first single released which was on the album called 'We Cry' peaking at only 15 in the UK charts, the band still became heavily supported by radio presenters and fellow bands at that time and the song was performed in the hit CW tv series 90210.

As we cry was their first official single and music video it had to be a video that would give The Script a foundation for a growing fanbase. The video is both a studio performance and narrative although the narrative is a little less easier to see. The studio scenes of the video showed the band off and not just Danny. Typically when launching a new artist, management tend to focus on the lead singer as he is the one who leads the band and is the most important aspect of the band. This why in the narrative part of the video we see just Danny and not Glen or Mark.  The studio scenes saw Danny reading the lyrics off a piece of paper which could emphasize that they are a new band and are supposed to be new to all of this. Although in the studio, its very easy to see the emotions being conveyed because all members are putting 100% effort and you can tell that the song has meaning to all three of them. The narrative of the video see's Danny walking through the heavily graffitied streets of New York. The video is supposed to be about people the band knew back in Dublin and the stuggles they were facing.  By having this as the story to the music video is what a lot of new artists do. They want to bring themselves into the music industry and that means songs about their past both good and bad.

When speaking about the song, Danny said that his inspiration was that he lost his father five month after an old bandmate had lost his mother and how such big events in a persons life can bring people together to be strong together after the event.