Conventions of a folk rock music video - Mumford and sons

Mumford and sons are a British folk rock band consisting of Marcus (the lead singer), Ben, Winston and Ted. They formed in December 2007 from West London. Their debut album 'Sigh no more' was released in October 2009 and then in February for the US. Peaking only no.2 in the UK but the band is still known to be one of the biggest band of their genre. Their popularity came in 2010 as they performed for larger audiences. They have since received two Grammy award nominations.

Little Lion Man is the debut single from the band. The video is the band performing in an empty venue. They are dressed in casual suits playing their instruments. The video shows off their talents as not only singers but real musicians. Talking about the lyrics, lead singer Marcus said that "it's a very personal story... it was a situation in my life I wasn't very happy with or proud of and sometimes when you cant describe a feeling with your own words, its almost easier to express in a song". This could be the reason the video is so simplistic. They didn't want to put a very personal story across in video.

Winter winds is the bands second single. The song is about a man who gets into a relationship for the pure reason of not wanting to be alone during the winter and no matter how much he tries, he just cannot fall in love with the girl. The song does end with the reality of being alone doesn't last forever and eventually he will find love and not just for the winter.

Lover of the night is their second single from 'Babel'. The video starred and was directed by famous British actor Idris Elba. He plays a blind man telling a story who leaves his walking cane and runs free to a cliff edge shouting his freedom. He wakes up to a new life (light) inside himself which makes him run for his freedom. He previously felt trapped by his blindness and his cane. The 'light' is referring to his freedom.

I will wait may be one of their most famous song and the song they are known for. It was there first single from their second album 'Babel'. The video is a live performance of the band in Colorado. It contains close up of the band playing their instruments and wide shots of the audience cheering and enjoying the concert. By the shots of the audience and the audio clips of their screams you can tell how popular the band has become since their first album. The are one of the best if not the best folk rock band in the world currently.