Advert analysis - Beyonce I am Sasha Fierce

Advert analysis - Bruno Mars

Student digipak analysis

Student digipak analysis

Digipak analysis - Rihanna Loud

Fifth Harmony Boss video analysis.

Lyric analysis - more than a million miles

You and I

We belong

Still we always bring our bullshit home

Time is passing us by

Holding onto you tight

I ain't letting go

I just want you to know

You and me together it should work

But your mind is in another universe

Your ambition is a thing I like to see

Let me know, let me know

If you can find some time for me

How can we be strong

When the road is more than a million miles long

When the song is done

Will the love be gone?

Or should we forget it

Don't sweat it

Regret it 

I ain't with it let's quit it, quit it

Is it red, is it green

Am I stuck in between

It ain't black or white

Just ain't feeling right

But it ain't what it seems

Can you say what you mean

Tell me why this always happens to me

You and me together it should work

But your mind is in another universe

Your ambition is a thing I like to see

Let me know, let me know

If you can find some time for me

How can we be strong

When the road is more than a million miles long

When the song is done

Will the love be gone?

Or should we forget it

Don't sweat it

Regret it 

I ain't with it let's quit it, quit it

Missing you lately

All of the time

All you seem to do is argue

Make up your mind

Come to my yard

Bring all the man dem

The broke ass n*ggaz

With all the fake gem

Communication, that's what we need

All the silence makes my heart bleed

All you wanna do sit and bun weed

No R E S P E C T

Tell me what happens to our quality time

Every time we meet

You're bringing trouble to my mind

A good man is so hard to find

Maybe we should dead this

Come back rewind

How can we be strong

When the road is more than a million miles long

When the song is done

Will the love be gone?

Or should we forget it

Don't sweat it

Regret it 

I ain't with it let's quit it, quit it

The lyrics to more than a million miles clearly states that the song is about a relationship on the rocks. The girl loves her partner and wants to be with him but she's getting fed up with the way he acts. The lyrics and the title 'more than a million miles' could easily suggest the distance between them. Not necessarily physical distance but emotional distance; as if they could be in the same room as each other but completely ignore one another because they both feel the tension. She repeatedly sings about "not letting go" and "holding onto you tight" which means she wants the relationship to keep going because she loves him so much and clearly they've been through so much and now at this point theres no going back. Although the love is still clearly there (mostly on her behalf) she has mixed emotions about whether to push through the difficult bits or just leave the entire relationship; with lyrics such as "is it red, is it green, am i stuck in between?" referring to her place in the relationship. She is completely unsure. When it gets to the rap verse, her feelings seem to become more intense. she talks about what he's doing wrong such as taking drugs and constantly having friends round to purposely ignore her. Even in the rap verse she is considering ending things all together referring to the relationship as 'dead'. The overall feeling we get from this song is that although they've been together for a long time and she loves him a lot, he isn't worth the time or heartache anymore and she wants to finish things to stop herself getting even more hurt. 

Student video analysis - Stuck

Girls Aloud - Biology video analysis

Biology is a song by girl band Girls Aloud from the album Chemistry released in 2005.
The video consists of only group shots moving from scene to scene along with numerous outfit changes whisly performing a choreographed piece. With each scene, comes a different outfit change and verse. The scenes seems to flow flawlessly into one another creating a smooth music video.

The video begins with a set of curtains being drawn back to reveal Girls Aloud in the first setting and the first outfit. This is just the introduction along with a 'jazzy' twist to it. Whilst moving onto the actual song, the scene swtiches to a white background with black butterflies as well as an outift change for the girls. Then the butterflies from the wall then begin to fly off and around the girls. At each scene the band perform a small piece of  elegant choreogrpaphy which fits perfect with the settings of the music video. The video ends with the curtain then closing on the original scene and covers the girls from the audience.

This video could  be put into Laura Mulvey's male gaze theory to an extent; the girls are dressed in these lavish dresses that purposely show of and enhances their figures which could be seen as them trying to gain the males attention and they they are putting themselves out there to be admired for their physical apperance. Parts of the video include shots sinominous with the male gaze; the tracking  of the body up and down and focusing not so much on their singing skills.

The song or video wasn't made for men to become huge fans of the band but more to gain attention as attention just means more popularity for the band. The song is about the female wanting to be the lead in the relationship and wanting the male to pay some attention to her; what she says, does and how she acts. She wants the boy to notice them in more than just a sexual way.  There is no clear link between the visuals and the lyrics which is made clear from the lack of males in the video and the strong female lead in the video.

Lyric video for More than a million miles by The Sugababes.

Little mix - wings video analysis

Disney Lip Sync

Conventions of a girl band

These mood boards are screenshots from popular girl bands videos such as Girls Aloud, The Spice Girls, Destiny's child, Little Mix, The Saturdays, B*witched and The Sugababes. They are some of the most popular girl bands since the 90's and some of the conventions have followed through the years. The conventions we saw through out the videos are their clothes; they are all different and match each individual style but they still manage to match the other girls in some way. Some bands in some scenes do wear the exact same outfit and if they do its often because they are performing a dance routine. We picked out a few things we would like to take inspiration from such as the Little Mix - Wings video in which the screen is split in four and each girl has their own background of their favorite things; graffiti, flowers, stereos and bows. We also want to include scenes of all three girls walking down the road in sync and it would match the beginning of our song More than a million miles.

Camera tutorial

https://www.youtube.com/watch?v=M8PqTFLzry0

Premiere Pro tutorials

https://www.youtube.com/watch?v=jqwHVIlhPtI https://www.youtube.com/watch?v=l8iILtLRq58

Blank space video analysis

Blank space is the second single from Taylor's album 1989 released in 2014. The lyrics of the video is aimed at men but there is speculation that the actual video is aimed at the paparazzi who create all the headlines and stories that perceive Taylor as some kind of man eater.

The video is set in a country house-mansion decorated lavishly. Taylor plays a character going through stages of a short term relationship. She goes through all the feelings a jealous and insecure person goes through in a relationship ranging from her thinking she is being cheating on, wanting to take revenge, ignoring all the crazy thoughts and taking out her rage

It's possible to say that Taylor's character is purposely over exaggerating everything include the murder of the lover to prove her point that the stuff in the tabloids is far from the truth. She knows that there is some truth in what the papers say about her but the truth is boring so they add thing to the story to make it much more exciting and readable. She's portraying the person the paparazzi think she is.

Because she's dated huge stars such as harry styles, Conor Kennedy, Ed Sheeran, Jake Gyllenhaal, John Mayer, Taylor Launter and Joe Jonas for famously a short period of time and with never a neutral break up she is used against this constantly. Not to mention the abuse she gets because she writes her songs based on her relationship experiences (which every artist does its just her that gets abuse for it) it's escalated to a point where she is no longer dating because she can't deal with the abuse any more and after at least 5 years of it it would get pretty tired defending yourself when your not the only one who does it or the only one in the relationship. 

The narrative in the video is very strong and clear. As stated before, she is playing out the phases of an insecure girl in a relationship. There are scenes in which she is happy and being all romantic with her lover but there are scene when she is the complete opposite; drawing red crosses through paintings of him, dropping his phone in the pond and cutting up all his clothes. She is then seen sitting on her bed dressed in black (much like something you would wear to a funeral) with a  giant knife in her hand stabbing a heart shaped cake. We also see her slashing pictures of him with the same knife. The more sceptical people watching this video who isn't a fan of Swift would have seen this as an actual murder and some reports even suggest the murder actually took place, but we can infer that the death of the man in the video is a metaphor for Taylor making an actual stand against all abuse she's been getting and she is no longer that girl. That girl is gone. 

Taylor Swift fits perfectly into Richard Dyer's star theory. He stated that "the terms 'pop performer' and 'pop star' have become interchangeable. The difference between the two is that the pop performers are simply known for performing pop music. Pop stars are known for having an identity or a certain persona which is not necessarily restricted to just their musical talent. "  Taylor is one of the biggest pop star in the  world but she didn't just come on to the music scene like it. She was constructed by management for the pure purpose of making money. They know she was a relate able teenager who sung about real life situations so they stuck to that but they exaggerated it a ridiculous amount and they've created the world phenomenon that is Taylor Swift. 

Spike Jonze

Movie trailer

This week we focused on producing our movie trailer. We used Premiere Pro to create our trailers which had to be between one and three minutes. We sourced clips from already made films based on what type of genre we wanted. We had to download the clip, import it onto the program and then watch it to pick out bits we wanted in our clip. We had to watch the clips and select what parts we wanted in our own clip. In order to make the clip more effective we had to use the shortest bits of clips and slice them all together to make a trailer. Each 'scene' of the trailer would last no more than 15 seconds as then we would be including to much of one film so then it would become specific to that film. We then had to download a track that suits the type of trailer we were making. it then got difficult when I wanted to pause the soundtrack in ordet to hear audio from the clips, I was unable to find away where i can mute all the film clips except a select few.

Take me to church - Hozier

Take Me To Church is a song by Irish recording artist Hozier. Released as a single in 2013 and taken from his EP Take Me To Church. The interpretation of the lyrics could be seen as a metaphor; comparing his lover to religon. Hozier told the Irish Times "I found the experience of falling in love or being in love was a death, a death of everything ... in a wonderful way ... if you see yourself for a moment through their eyes - everything you beleived about yourself gone. In a death-and-rebirth sense" He is comparing love to religion because after you lose your love its like losing part of your religion. Almost like something is missing. Although the lyrics talk about a 'she', the video is about two males.  For this reason, its difficult to apply Andrew Godwin's theory of the relationship between the lyrics and the visuals. But if a He was a mentioned then we easily could.

The video for Take Me To Church is very powerfull and echoes the wave of violence currently seen in today's same sex relationships and the gay community. The entire video is shot in greyscale and it follows the relationship of two men in a relationship. The local community of one of the partners leanrs of the gay relationship which leads to a horribly violent backlash coming from a homophobic gang. The gang break into the boys home and beats up his father whilst trying to track down his homesexual son. Failing to find him they go out and look for him and easily tracks him down in a feild. They drag him by the arms through the field in which a bonfire is lit and the box he was burying (we assume is filled with personal possesions to do with his boyfriend). His boyfriend notices from a hill that his boyfriends home is being trashed by this gang so he runs down to try and save him but with no luck. He then follows the trail to find the gang brutally beating up his boyfriend infront of the fire but is too scared to do anything about it. Instead he watches from a far. Due to the very strong narrative we are able to apply Simon Firth's theory of music videos being categorised into three broad typologies; performance, conceptual and narrative. Most narratives in music vidoes hold a strong connective to some kind of romantic relationship so the liner cause effect sequencing comes into play.

The actual lyrics "take me to church" could be related to the metaphor about religion. Taking someone to church is often to come clean of any sins and get rid of them. As being gay is seen as a sin in many cultures taking them to church may "wipe" away any feelings someone may have for another person of the same sex.

The video's contents is very true to todays society. There are still so many homophobic people in this moden day world even with same sex marriges being legalized in many countries.  Its seen further in people who are religious. Often their collective God's say that same sex relationships is un natural and it is a sin to be in one or to have any feelings towards the same sex as them.

Hozier himself does not appear in the video at all and maybe because if he did, the focus of the narrative may have been taken away. By covering a such a strong topic in his music video it is important to focus on that topic so people understand whats going on in the video and whats actually going in in modern day society.

Kodaline - High Hopes video analysis