Some finalized adverts

These are the two adverts we have completed. We are unsure about what advert we will use so will ask classmates their opinions on what they think is the better option. We took inspiration from previous adverts both from students and actual artists. We included a lot of what generic adverts include such as ratings, quotes and the continuation of our branding.

digipak drafts

These are some drafts of digipak. We wanted to ensure the branding of our girl band is followed through on the digipak which is everything from the colors to the fonts to the images. We wont follow these plans precisely as some changes may need to be changed depending on what images we want to include.

The digipak so far

Currently this is what me and Miriam have created for our digipak. The color scheme is the same as it is through out our branding and adverts. As well as the colors  the fonts are also the same. The diamonds in the background is an image we want to include on the CD itself as well as our logo for the group. The track listing for the album are songs we feel are urban yet have a pop type of sound to it. Black Diamonds is an RnB group with a hint of pop because we know not including some kind of pop will alienate a very large audience.

Third advert draft

For this advert we decided to try a completely different layout. Instead of portrait we chose a landscape canvas and we used a lot more of the color white. The black background allows for the bottom stip to stand out more so the reader is instantly drawn to the information on the box. I included some reviews and ratings from well known music magazines. We have chosen to focus on the album release because it will further help us when creating the actual digipak. We have chosen a self-titled album name to help introduce the girl band. I think adding more information such as the ratings makes an advert more interesting because it brings more color  decreases dead space and gives the reader more of an incentive to buy the single. 

Second draft of advert

This is the second draft of our advert. This time it includes all four members in their 'personality clothes'. I especially like the image I chose because each member is showing their specific personality through their facial expressions. For example - Raeneece on the far right has a very straight almost moody face, Shanelle (next to Rae) is showing a cute smile and twirling her hair for the girly girl, Matisha (next to Shan) has a very stern yet pretty face; neither smiling or frowning and Miriam on the far left has a smile with teeth showing being the neutral. I also like the fact that the advert is very simplistic - its not overfilled with logos, information and pictures. It has what it needs - image of the artist, logo of who is selling at/record label, the name of the artist and song and the release date.  

Second photo shoot with Black Diamonds

This is a collection of images from the second photo shoot we did on the girl band. We asked the girls to dress according to their personality traits - the girly girl, the neutral, the tom boy and the more rocky kind of girl. We think that the girls did an excellent job of choosing their outfits based on the criteria we gave them and you can really see the type of girl band Black Diamonds are. Also, Raeneece was finally able to join us for a photo shoot as she was unable to attend our previous one.

Digipak analysis - Sugababes Overloaded

Location recess

These are images and videos of the locations we intend on using for our music video.

Mood board

Follow Alice's board cartoons on Pinterest.  

This is a mood board of R&B inspired cartoons of females. We took this inspiration from a cd cover from Stooshe. We loved the idea of animating our girl band because it looks so interesting and it could be another reason to draw the reader in. The animation would go no further than the digi-pack as it would be very time consuming to animate moving footage (our music video).

Storyboard for animatic

first draft of advert

This is a first draft of our poster for our music video. We have decided on the color scheme of pink, white and black as we think it conveys R&B through the black and white and the pink conveys the 'girlyness' of the group. We know that the band is R&B but there is always going to be some kind of 'girlyness' in a girl group no matter the genre. The bottom strip is still undecided in terms of what needs to be said;we have confirmed that we need the title of the song and the release date but nothing else as of yet. The two logos are of iTunes and an already established record label.  There is a white background d because we were unsure whether it needed to be color or not. The less color the background has, the more attention drawn to the focus of the advert.

Colour Scheme for digipak

We have create a rough colour scheme we intend on following through our digipak. As you can see the main colours are black and pink because we feel as though those two colours suit an RnB girlband. We think that the colours flow well together and they would work well on an advert or our cd case. We want to ensure the use of pink because that colour we connote to femininity/ pop and although the group is mostly an RnB group we still want a hint of pop in their as it helps reach a much larger audience as pop is such a dominant genre in the industry.

Pitch

https://www.youtube.com/watch?v=jHpENyEaAAc

Photo shoot 1

Today we carried out our first photo shoot for our girl band. We had them dress in all black as we wanted them to have that elegant look but still wearing gold chains and hooped earrings for the R&B look. From the shoot we came out with some excellent photographs and I was able to see how confident and comfortable they all are with each other. This was also one of our first chances to talk to the girls and discuss our ideas for the video in which they all thought we had some good ideas going.  Unfortunately one of our members was sick that day but we have already scheduled another photo shoot with her. Here is a few images from our shoot.

Band ideas in choice of fonts

We have selected these fonts because we think they are suitable for a R&B girl band. We are yet to decide on the colour of the font so for now we stuck with black. Each font is different and different things about the font made it stick out to us; sometimes it was just one letter that we liked. We especially like the first font in the name Black Diamonds as we were able to use icons for some of the letters and we feel as if it looks R&B.

Shooting script

Shooting script 

1) Studio 

2) Outside school ally way/ recreation area

3) Stairs outside of school building

4) Taken around the school - 6th form room, empty corridors

5) White room performance (Miriam/rest of the group)

Props, costume and equipment list

Props, costume and equipment list

Props

• mobile phones
• pictures 
• cars
• laptops
• sunglasses

Costume 

• black dresses (not identical) 
• high heels
• trainers
• winter coats with/without fur
• skinny jeans
• plain tops (no logos or embellishments) 
• hats
• rings
• big earrings 
• long gold chunky necklaces
• bracelets
• boots

Additional costume 

• Long straight/curly
• make up (in some scenes subtle, other scenes loud make up)

Equipment 

• Camera
• Tripod
• Blankets
• Stairs

Production Schedule

Video shoot 1 - 
The first scene in which the girls are looking at their phones looking at a text they sent to their boyfriends and they haven't replied. This will be done in the studio as we are re-creating it to look like a home environment. Each girl will have their individual scene looking at their phones.  This is the scene which will start the music video and the first verse of the song. We want it to look like a bedroom environment so we will be using blankets and cushions either on the floor or over a bench/chair to make it look like a bedroom. The blankets and cushions would be our props for this scene which can easily be brought in from home as well as mobile phones in which all of us have. We will also have pictures of the couples lying around for the girls to look back on and reminisce. The girls would be wearing causal clothes and little make-up/jewelry to emphasize the comfort of their own homes.

Video shoot 2 (chorus) -
In this scene the girls will be in their winter attire (coats, scarfs, hats, jeans, boots) with jewelry as they are now outside walking together. We want to ensure they are looking like an RnB girl group and we we researched this genre, that is what we found. We will use the school playground as their are parts of it that look like a general park such as the small walkway and area behind the back of the school.  This scene will display all four of the girls and we will need all four of them on this day.

Video shoot 3 -
This scene main performance element of the video. The girls will be wearing the same clothes as the previous scene as they are still going to be outside. We have chosen the block of steps outside the school for this scene as we still want to show them together as a girl group singing directly down to the camera. Second ver

Video shoot 4 (filler footage) -
For this shoot we will be filming a lot of our filler footage. We have some ideas for filler footage such as flashbacks of the couples being how they used to be (this will be done by looking back at photos and videos of the pair)

Video shoot 5 (rap verse) -
In this scene will be Miriam (my team member and girl band member) rapping the verse in the studio with white background. Parts of the rap will come up on the screen as lyrics (post production) next to Miriam. It then cuts to scenes of the girl band laughing and joking around in black and white and her alone on screen.

Character profiles

Idea concept and treatment