The video consists of only group shots moving from scene to scene along with numerous outfit changes whisly performing a choreographed piece. With each scene, comes a different outfit change and verse. The scenes seems to flow flawlessly into one another creating a smooth music video.
The video begins with a set of curtains being drawn back to reveal Girls Aloud in the first setting and the first outfit. This is just the introduction along with a 'jazzy' twist to it. Whilst moving onto the actual song, the scene swtiches to a white background with black butterflies as well as an outift change for the girls. Then the butterflies from the wall then begin to fly off and around the girls. At each scene the band perform a small piece of elegant choreogrpaphy which fits perfect with the settings of the music video. The video ends with the curtain then closing on the original scene and covers the girls from the audience.
This video could be put into Laura Mulvey's male gaze theory to an extent; the girls are dressed in these lavish dresses that purposely show of and enhances their figures which could be seen as them trying to gain the males attention and they they are putting themselves out there to be admired for their physical apperance. Parts of the video include shots sinominous with the male gaze; the tracking of the body up and down and focusing not so much on their singing skills.
The song or video wasn't made for men to become huge fans of the band but more to gain attention as attention just means more popularity for the band. The song is about the female wanting to be the lead in the relationship and wanting the male to pay some attention to her; what she says, does and how she acts. She wants the boy to notice them in more than just a sexual way. There is no clear link between the visuals and the lyrics which is made clear from the lack of males in the video and the strong female lead in the video.
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