Alice Collins Media studies A2 Blog - 1229

Thursday, 4 September 2014

Taylor Swift - Shake it off

Shake it off is the first video Taylor has released since her number one selling album Red. Before the video was released, she gave her fans signs that something big was happening on the 18th of August. Fans were guessing both a single, album or video release. All of which became true when she released the video for Shake it off. This created a worldwide sensation to watch the video as it was dropped out of nowhere. The video includes Taylor dancing along to others like ballerinas, gymnasts and break dancers.   The majority of the reception for the video was positive but there were some negative comments about the scene in which she tries to dance and uses girls in short shorts and trainers showing hardly any of their faces. There are some scenes in the middle in which she is infront of a white backdrop with her band simply singing down to the camera. This gives the video two totally different angles.


The song is Taylor laughing at herself and what people say about her in the tabloids. She's always been this sweet innocent girl that lets all the negativity go over her head but now she's taken a huge U- turn and is pretty much laughing in their faces. She purposely danced terribly to match the lyrics "Im dancing on my own I make the moves up as i go". She's almost making a joke on herself about whatever happens to her she'll just dance like an idiot and "Shake it off" because she doesn't really care. She knows that no matter the negative press she's always got her fans the 'Swifties' to make her feel okay "saying, its gonna be alright" she's reassuring both herself and her fans that she's no longer going to take all the bad press. She's going to be okay.



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