Steve Archer stated that the relationship between the narrative and performance in music videos should be strong and coherent. Often they will cut between the narrative and the performance of the song. Sometimes a choreographed dance may be a part of the performance or an extra aspect of the video specifically designed to aid the visualisation. The majority of times, the actual singer is part of the narrative acting as the lead. An example of this is Olly Murs Trouble Maker and Somebody to you The vamps ft Demi Lovato and Pixie Lott Broken Arrow.
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