Student video analysis - Stuck

Idea concept and treatment

On going weekly production diary - what we did this week

Girls Aloud - Biology video analysis

Biology is a song by girl band Girls Aloud from the album Chemistry released in 2005.
The video consists of only group shots moving from scene to scene along with numerous outfit changes whisly performing a choreographed piece. With each scene, comes a different outfit change and verse. The scenes seems to flow flawlessly into one another creating a smooth music video.

The video begins with a set of curtains being drawn back to reveal Girls Aloud in the first setting and the first outfit. This is just the introduction along with a 'jazzy' twist to it. Whilst moving onto the actual song, the scene swtiches to a white background with black butterflies as well as an outift change for the girls. Then the butterflies from the wall then begin to fly off and around the girls. At each scene the band perform a small piece of  elegant choreogrpaphy which fits perfect with the settings of the music video. The video ends with the curtain then closing on the original scene and covers the girls from the audience.

This video could  be put into Laura Mulvey's male gaze theory to an extent; the girls are dressed in these lavish dresses that purposely show of and enhances their figures which could be seen as them trying to gain the males attention and they they are putting themselves out there to be admired for their physical apperance. Parts of the video include shots sinominous with the male gaze; the tracking  of the body up and down and focusing not so much on their singing skills.

The song or video wasn't made for men to become huge fans of the band but more to gain attention as attention just means more popularity for the band. The song is about the female wanting to be the lead in the relationship and wanting the male to pay some attention to her; what she says, does and how she acts. She wants the boy to notice them in more than just a sexual way.  There is no clear link between the visuals and the lyrics which is made clear from the lack of males in the video and the strong female lead in the video.

Producing a lyric video

These are the steps taken to produce the lyric video using Premiere Pro. I chose to do our chosen song as it helped me get to know the lyrics more and see the level of difficulty for lip syncing when it comes to making the actual video. The most difficult part of producing this video was the rap verse towards the end - i have to ensure that it was perfectly in sync, the words were correct (after checking multiple sites and listening to the rap over and over again) and I also had to make sure that any swear words were censored out. After I figured out how to make the titles, it was easy enough to make a final outcome. The song it self is quite slow so I had very little trouble syncing it with with the lyrics and it allowed me more freedom in terms of how many titles I can put for every line. 

 

Lyric video for More than a million miles by The Sugababes.