The independents or 'indie' labels are labels that are now owned by any of the majors and there are two kinds of independent label; the major distributed independent which is a label that finds its own talent. signs its own acts, records its own music but then brings in the another label to deal with the other stuff such as promoting the act, manufacturing the CD's, packaging, distributing the music and advertising. Then there is the true independent which is a label that has no links to a major and does everything in-house. Often these labels specialize in a certain genre of music and have a niche market. Being signed to a big label often isn't the best option because they only care about making money and not the music itself and there has been many disputes between the labels and the act about what music should be released and what direction the act should be going in. Convergence has greatly improved over time and the way we see and hear music as well of live performances has expanded. We see live performances on websites, social media and live on TV which boosts single and album sales for that artist both old and new and a huge buzz is created by the fans. 
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