On going weekly production diary

We are currently in the process of editing our music video and sorting through the footage. Me and Miriam have now split the work and i am working on the music video while she works on the ancillary task. We are constantly asking opinions and ideas from one another to ensure we both agree with what we are doing which is being found very beneficial because an outside eye is useful in terms of new ideas and suggestions.

Filming update

On the 19th of March we continued our filming and we believe we now have the majority of footage we wanted. We mostly filmed outside with all four girls and we got the scenes we wanted. At the first we chose to do the lip sync scenes for the chorus also, but we found the girls were picking up the lyrics very well so we did the first verse of the song. We have already began the editing of our music video with the footage from our first shooting session and will continue with editing with the new footage. It is likely that we still have some filming to do mainly for filler footage but we believe that we have at least two and half minutes worth of good footage to edit.

Filming update

On the 17th of March we began filming. We filmed the first scene with three of the girls and we think that the footage came out well. We also began some filler footage such as them walking down a corridor and the girls chatting/consoling each other about their relationships. We have planned a second filming session on Thursday with the entire band in which we hope to get the majority of our filming done.

On going weekly production diary - What I did this week

This week we carried on with our advert drafts. We want to perfect our advert which is why are doing so many drafts. Each draft we do is different because once we are happy with our drafts we want our audience to decide which one they think is the better advert and which ever one has the most votes, we will then enhance and use for our advert. Next week we will continue with our drafts and our digipak to have it completed within the next two weeks.

Third advert draft

For this advert we decided to try a completely different layout. Instead of portrait we chose a landscape canvas and we used a lot more of the color white. The black background allows for the bottom stip to stand out more so the reader is instantly drawn to the information on the box. I included some reviews and ratings from well known music magazines. We have chosen to focus on the album release because it will further help us when creating the actual digipak. We have chosen a self-titled album name to help introduce the girl band. I think adding more information such as the ratings makes an advert more interesting because it brings more color  decreases dead space and gives the reader more of an incentive to buy the single. 

Second draft of advert

This is the second draft of our advert. This time it includes all four members in their 'personality clothes'. I especially like the image I chose because each member is showing their specific personality through their facial expressions. For example - Raeneece on the far right has a very straight almost moody face, Shanelle (next to Rae) is showing a cute smile and twirling her hair for the girly girl, Matisha (next to Shan) has a very stern yet pretty face; neither smiling or frowning and Miriam on the far left has a smile with teeth showing being the neutral. I also like the fact that the advert is very simplistic - its not overfilled with logos, information and pictures. It has what it needs - image of the artist, logo of who is selling at/record label, the name of the artist and song and the release date.  

Advert analysis - Beyonce I am Sasha Fierce