On going weekly production diary - What I did this week

This week we carried on with our advert drafts. We want to perfect our advert which is why are doing so many drafts. Each draft we do is different because once we are happy with our drafts we want our audience to decide which one they think is the better advert and which ever one has the most votes, we will then enhance and use for our advert. Next week we will continue with our drafts and our digipak to have it completed within the next two weeks.

Third advert draft

For this advert we decided to try a completely different layout. Instead of portrait we chose a landscape canvas and we used a lot more of the color white. The black background allows for the bottom stip to stand out more so the reader is instantly drawn to the information on the box. I included some reviews and ratings from well known music magazines. We have chosen to focus on the album release because it will further help us when creating the actual digipak. We have chosen a self-titled album name to help introduce the girl band. I think adding more information such as the ratings makes an advert more interesting because it brings more color  decreases dead space and gives the reader more of an incentive to buy the single. 

Second draft of advert

This is the second draft of our advert. This time it includes all four members in their 'personality clothes'. I especially like the image I chose because each member is showing their specific personality through their facial expressions. For example - Raeneece on the far right has a very straight almost moody face, Shanelle (next to Rae) is showing a cute smile and twirling her hair for the girly girl, Matisha (next to Shan) has a very stern yet pretty face; neither smiling or frowning and Miriam on the far left has a smile with teeth showing being the neutral. I also like the fact that the advert is very simplistic - its not overfilled with logos, information and pictures. It has what it needs - image of the artist, logo of who is selling at/record label, the name of the artist and song and the release date.  

Advert analysis - Beyonce I am Sasha Fierce

Advert analysis - Bruno Mars

On going weekly production diary - what I did this week

This week I focused on researching digipaks' in preparation for our teams. I chose two real digipaks from real artists and two made by other students found online. You can easily tell the difference between the professionals and the non- professionals. When searching for the students digipak's I found that a lot of them used already existing artist names and album titles and just made their own digipaks. We have chosen not to do this as it takes away from the whole idea of making a music video for someone - when you use someone else's name your more likely to copy what they do and thats not what we want.

Student digipak analysis