Alice Collins Media studies A2 Blog - 1229

Friday 4 July 2014

Since starting year 13

Since we started year 13, we have learnt a number of theorists specializing in music videos. Each theory states something different about what music videos include and why they are included. By learning about these theorist we know more about what our music videos should include and what style we should film it in. While learning about the theorists, we had to create four timeline prezis, 80s-10's. We were given an artist from each decade and from that decade we had to talk about at least three of their music videos and relating it to the theorists we have previously learned.  We also completed our first two challenge - the music video challenge and the lip sync video. We made these two videos to help us learn the basics of editing in Premiere Pro.

Thursday 3 July 2014

5 videos that inspire me

Lawson - Learn to love again. This video is a performance music video.  This video fits the Simon Firth theory. It was filmed at their headline gig and you can tell that it is a live performance because it cuts to the crowd and includes the noise from the crowd.  It shows that the band are popular as the fans are screaming enthusiastically. 



Fall out boy - Just one yesterday ft. Foxes. This video is part 6 of The young blood chronicles. The young blood chronicles is an 11 part story which consists of the entire save rock and roll album. I like the video because it contains both a story line with the band as the characters and them performing as part of the plot. Fitting into the Steve Archer theory where he states that there is a clear relationship between the performance and the narrative.

The killers - Shot at the night.  This video is a narrative video with a story line. The maid working nights in hotel repeating the same routine every night until one night a man catches her eye, he takes her up to see the city and they fall for each other more further into the night. The title 'shot at the night' relates to the music video because the shot at the night is giving him a chance to take her out.
Train - Drive by. This music video is a video that has most conventions of a love song; they meet, get to know each other  find out they like each other  he leaves, she gets upset but then he surprises her by coming back for her. This is what happens in most music videos with a love song. The video is both narrative and a performance as it cuts between the story line and them performing. This fits into Steve Archer's music video theory.

Little mix - Change your life. This music video is made up of a studio performance and footage of the band being themselves "being normal". They do this because they want their fans to see that although they are big and famous, they are still four normal girls who still like to mess around like regular girls do. 

These five videos inspire me because they are from different genres sung by very different artsits. The style of video and who/what the video is about ranges from love stories to self confidence.

Tuesday 1 July 2014

Steve Archer

Steve Archer stated that the relationship between the narrative and performance in music videos should be strong and coherent. Often they will cut between the narrative and the performance of the song. Sometimes a choreographed dance may be a part of the performance or an extra aspect of the video specifically designed to aid the visualisation.  The majority of times, the actual singer is part of the narrative acting as the lead. An example of this is Olly Murs Trouble Maker and Somebody to you The vamps ft Demi Lovato and Pixie Lott Broken Arrow.